It’s more fun in the Philippines

By Deepak Arora

NEW DELHI, Feb 21: The Philippines has announced a new brand slogan ‘Its more fun in the Philippines’. True to its sense, the slogan will be officially launched by the Philippine Tourism Marketing Office in India at a press conference on March 22 at Le Meridien, Delhi.

Verna Esmeralda Buensuceso, Director & Group Head, Europe, India and Middle East, Raymund Glen A. Agustin, Head India Team and Luisa A. Llave, Member Team India will grace the occasion.

Also present at the event, will be special performers from the Philippines displaying the Filippino spirit of merry making in full galore.

The Philippine Tourism Marketing Office, which is also participating in the Outbound Travel Mart 2012 is leaving no stone unturned in promoting the new slogan, while actively publicising the brand through social networking sites such as Facebook. Not just that, to ensure that the logo has a wider reach, it has been translated into several other Asian languages.

Recently the Philippine Tourism Marketing Office announced an interesting contest inviting fun photographs from people who have experienced the exotic destination with a message explaining why ‘It’s more in the Philippines’. The winner of the contest will win a free trip to the Philippines.

The Philippines has always been considered as one of the friendliest destinations and with its innovative marketing strategies, it continues to lure Indians towards its shores. As is evident from the latest growth figures for the total visitor arrivals from India to the Philippines which stood at a remarkable 23.89 per cent, Indians are awestruck with the beauty of the exotic islands.