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IFFCO launches iMandi for farmers

By Deepak Arora

CHANDIGARH, July 13: IFFCO, the world’s largest processed fertilizer cooperative, on Saturday launched an e-commerce app “IFFCO iMandi” aimed at connecting crores of farmers and serving for them as a one stop shop for everything they need- buying agri inputs to selling their produce.

Dr. US Awasthi, Managing Director, IFFCO said, “After spearheading the campaign across India to sensitize the farmers to the use of online transactions, we are proud to come up with an app ‘IFFCO iMandi’. It is a “One Stop Shop” for agri inputs and produce, FMCG, electronics, loans, insurance, etc. iMandi will address all needs of the farming community and aims to cater to captive user base of 55 million farmers.”

“This is in line with Prime Minister Narendra Modi's vision for a “Digital India”. Going forward, all e-commerce and digital initiatives of IFFCO shall be available on the IFFCO iMandi platform.”.

It was the duo of IFFCO Marketing Director Yogendra Kumar and V. K. Agarwal, Founder of iMandi Pte Ltd, who jointly launched the App. While Kumar said it is the fulfilling of a dream IFFCO MD Dr U S Awasthi saw years ago, Agrawal called the app a mixture of Facebook, WhatsApp and Amazon.

iMandi is a strategic investment by IFFCO eBazar Ltd, which is 100% subsidiary of IFFCO with iMandi Pte Ltd, a Singapore based technology company promoted by experienced professionals, having vast experience in agriculture industry and mobile/ internet technologies. The objective of this initiative is to bring the benefits of digital technologies to every farmer, and promote the internet economy in rural India.

V. K. Agarwal, Founder of iMandi Pte Ltd. said, “IFFCO and iMandi are certain that through this Indian Cooperative Digital Platform, they will be able to bring about a large scale social transformation in every home, every village and will empower a billion lives through its digital inclusive technology”.

“This project will be implemented on an unparalleled reach and scale. Therefore, iMandi shall be India’s largest rural social e-commerce play by utilizing exclusive access to IFFCO`s more than 55,000 Point of Sales, 36,000 Cooperative Societies, more than 30,000 warehouses and having access to 250 million rural consumers at 16,000 Pin codes, covering over a third of India” said Agrawal who counted himself lucky to have got the vast network of farmers through IFFCO.

iMandi is available for download at Play Store & App Store for Android and iOS phones and accessible on web at www.iffcoimandi.in. Apart from fulfilling the requirement through various marketplaces, it is also supported with communication (chat & calling), entertainment and information/ advisory content to keep the farmers engaged. The social and communication features will enable people from different regions to connect on a single platform. Users can join various forums based on different topics of interest; they can talk to subject-matter experts and get advice on various problems. What’s more, they can also share their success stories with others!

Under the Agri Inputs marketplace, farmer can presently buy all IFFCO products, including fertilisers (Chemicals, WSF, Organic, Bio, etc.), agro chemicals and seeds at a discounted price and get free delivery at their doorstep. Farmers can execute the transaction either through mobile app, web portal or call centre assistance by calling on Toll Free No. 1800 2000 344.

They can stay in touch with friends and family through chat, audio and video calls and share pictures and videos over chat and on their feed. The communication features are end-to-end encrypted, and the data is completely secure and private.

Users can stay engaged by watching entertaining videos delivered to them, as well as informational alerts related to weather, mandi prices and daily news. Apart from this, they can tune-in to their favorite local and national radio stations.

In the near future, farmers will also be able to sell their produce online at the best prices. iMandi will also facilitate access to a variety of financial services like loans, insurance, etc.

A slew of social services will be rolled out on the app in due course; they will also be able to enjoy the benefits of online education and skill building and use this app to find employment. They will also be able to receive primary healthcare services through this app.

The unique architecture of iMandi App enables it as an inter-operable on both 2G+ feature phones and 3G+ smartphones. Apart from Hindi and English, this App will be available in over 10 regional languages, to cater to every farmer in India. It is designed keeping in mind global standards, with a focus on rural Indian audiences.

India becomes Asia Pacific vice-chair at World Customs Organisation

NEW DELHI, July 15: India has become the vice-chair (regional head) of the Asia Pacific region of the World Customs Organisation (WCO) for a period of two years to June, 2020, the finance ministry said today. The organisation has divided its membership into six regions. Each of the regions is represented by an elected vice-chairperson to the WCO council.

"India is a wealth of experience in promoting security and facilitation of cross border trade," it said.

To mark the assumption of vice chair, an event is being organised tomorrow here by the Central Board of Indirect Taxes and Customs (CBIC) in partnership with industry body CII.

It will witness participation of customs delegates from 33 countries of the Asia-Pacific Region, customs officers from different ports in India.

WCO represents 182 customs administrations across the globe that collectively process approximately 98 per cent of world trade.

Kylie Jenner Is About To Be The Youngest 'Self-Made' Billionaire In History

NEW YORK, July 11: The 20-year-old makeup mogul is on the cover of Forbes magazine this month, which claims that she has amassed $900 million in three years from Kylie Cosmetics.

Jenner's Kylie Cosmetics, which she launched just three years ago, has amassed $630 million in sales. Jenner owns 100% of the company, according to the magazine.

The magazine said the 20-year-old's net worth will likely pass $1 billion within the next year, which would make her the youngest self-made billionaire, male or female, ever.

Jenner turns 21 on Aug. 10, so she will likely hit this milestone at age 21. Previously, Mark Zuckerberg held this record by becoming a billionaire at age 23.

Jenner's fortune far surpasses even that of her older sister's, Kim Kardashian West, who is worth a mere $350 million.

The article also details how Jenner has been able to own her company completely.

She outsources her production to an Oxnard, California-based manufacturer and sells it all through the online platform Shopify. Her company only has seven full- and five part-time employees.

The article also says that Jenner, in part, built her company by leveraging her huge social media platforms, which has been the key to its rapid growth.

"Social media is an amazing platform," Jenner told the magazine. "I have such easy access to my fans and my customers."

India becomes world’s sixth biggest economy: World Bank

PARIS, July 11: India has become the world’s sixth-biggest economy, pushing France into seventh place, according to updated World Bank figures for 2017.

India’s gross domestic product (GDP) amounted to $2.597 trillion at the end of last year, against $2.582 trillion for France.

The economy rebounded strongly from July 2017, after several quarters of slowdown blamed on economic policies pursued by Prime Minister Narendra Modi’s government.

India, with around 1.34 billion inhabitants, is poised to become the world’s most populous nation, whereas the French population stands at 67 million.

This means that the country’s per capita GDP continues to amount to just a fraction of that of France which is still roughly 20 times higher, according to World Bank figures.

Manufacturing and consumer spending were the main drivers of the Indian economy last year, after a slowdown blamed on the de-monetisation of large banknotes that Modi imposed at the end of 2016, as well as a chaotic implementation of a new harmonised VAT regime.

India has doubled its GDP within a decade and is expected to power ahead as a key economic engine in Asia, even as China slows down.

According to the International Monetary Fund, India is projected to generate growth of 7.4% this year and 7.8% in 2019, boosted by household spending and a tax reform.

This compares to the world’s expected average growth of 3.9%

The London-based Centre for Economics and Business Research, a consultancy, said at the end of last year that India would overtake both Britain and France this year in terms of GDP, and had a good chance to become the world’s third-biggest economy by 2032.

At the end of 2017, Britain was still the world’s fifth-biggest economy with a GDP of $2.622 trillion.

The US is the world’s top economy, followed by China, Japan and Germany.


 

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