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Toyota sparkling offers with 'Q Service Festive Celebration'

By Deepak Arora

BANGALORE, Sept 28: Adding to the fervor of India’s most anticipated season, Toyota Kirloskar Motor marks the festive season celebrations with the launch of ‘Q Service Festive Celebration’ across all authorized dealerships in the states of Karnataka, Andhra Pradesh and Telangana.

The two-month long mega-campaign starting from October 1 to November 30 will allow customers to avail a range of exciting offers, service benefits, and assured gifts.

Customers from the regions can take advantage of the following offers by visiting any of the authorized Toyota dealerships:

Free 20 points vehicle checkup
Discounts on Toyota V Care service
Eligible to participate in many lucky draw contests [total 4 lucky draws]
Overall Lucky draw gifts upto 12 lacs of rupees

Commenting on the special festive offer, N. Raja, Deputy Managing Director, Toyota Kirloskar Motor, said “Considered auspicious, the festive season sees a spurt in consumer sentiments, we want to leave no stone unturned to ensure a joyous and lucrative ownership experience. Our innovative offers though "Q Service Festive Celebration" brings excitement to every customer which is our very own way of expressing gratitude to our loyal customers towards the trust and admiration shown through the year towards all our products & services.

Being safety leader, it is our conscious effort to raise awareness on importance of regular maintenance of the cars to ensure safe driving experience. We wish all our customers a very special and blessed festive season. Through, our world-class products and services, we continue to look forward to forging ever stronger bonds with our customers and partners”, he added.

In-line with its “Customer First” approach, Toyota, through the year offers several service campaign bonanza corresponding with key Indian seasons and vacation periods to ensure customers gear-up their vehicles for a safe, comfortable and trouble-free drives. Besides, such offers also act as a timely reminder on the importance of regular maintenance of cars to ensure safer driving experience.

Toyota ushers into the festive season with the enhanced Innova Crysta, Innova Touring Sport, Fortuners

By Deepak Arora

BANGALORE, Sept 1: Toyota Kirloskar Motor (TKM) today announced the launch of the enhanced version of the Innova Crysta and the enhanced Fortuner. The Innova has been the country’s undisputed leader in the MPV segment since its launch in 2005, while the Fortuner is one of the most celebrated SUVs in the Indian automotive market.

Keeping in line with evolving requirements of its customers the Innova Crysta and Innova Touring Sport have been enhanced in the areas of safety and security.

Speaking on the enhanced product, N. Raja, Deputy Managing Director, Toyota Kirloskar Motor Pvt. Ltd said, “Ever since its launch in India way back in 2005, the Innova has maintained a leadership position and is often referred to as a segment creator being the most preferred MPVs in the country with a current segment share of over 40%.

We have registered strong demand with cumulative sales of over 52,000 units from January to August 18 period with a growth of 13% as compared to same period previous year. We thank our customer for their strong support and trust in the Innova brand. At Toyota, we listen to our customers’ voice and are continuously striving to make ever better cars. This iconic brand has grown to become not just the pride of Toyota but the pride of more than 7.6 lakh owners of Innova in India. With many new features added we are confident that customers will have an enjoyable and safe driving experience at all times.” he added.

New features in Innova Crysta and Innova Touring Sport are: Anti-Theft Alarm with Glass Break and Ultrasonic Sensor; Emergency Brake Signal; Rear Fog Lamp; Front LED Fog Lamp

For GX Grade: Touch screen Display Audio with steering control, Retractable Mirror, Speed & Impact sensitive Door lock and unlock.

The Fortuner has been dominating the SUV market since its launch in 2009.The Fortuner with its bold design and imposing presence gives a distinctively new driving experience and delivering Toyota’s legendary promise of Quality, Durability and Reliability (QDR).

Sought after for both off-roading and city driving, the Fortuner with its tough and cool image has made it a popular choice as a family vehicle and off roader alike. Riding on the success till now, this enhanced version is timed just ahead of the festive season.

New features in Fortuner are: Passenger side power seat; Anti-theft alarm with glass break and ultrasonic sensor; Emergency brake signal; Rear Fog lamp; and Electrochromatic Inside Rear View Mirror (IRVM).

Speaking on the new enhanced product, N. Raja, Deputy Managing Director, Toyota Kirloskar Motor Pvt. Ltd, said the Fortuner has emerged as the most popular vehicle, dominating the SUV segment is well recognized for its best in class durability, on-road comfort and off-road prowess. The second generation Fortuner received a very positive response for its improved driving dynamics in all terrains coupled with its distinctive, sleek and powerful design.

At Toyota, we believe in ‘Customer First’ philosophy and in line with evolving preferences of our customers we are happy to introduce the enhanced version with focus on safety, convenience and security features like passenger side power seat, anti-theft alarm with glass break and ultrasonic sensor to cater to the current generation of SUV lovers. The Fortuner has won many hearts in India and globally , since its launch in 2009, the Fortuner has been leading the SUV segment in the country, currently with segment share over 70% he added.

Toyota offers environment friendly concept of ‘ECO Car Wash’ service to customers

By Deepak Arora

BANGALORE, Aug 9: In line with its endeavor to create ever better sustainable society, Toyota Kirloskar Motor further drives an environment friendly car cleaning solution, thus reducing the water consumed for washing cars through their new Eco Car Wash service.

This eco initiative essentially supports to maximize the reduction of water utilization to an extent of 95% for every single car cleaned at Toyota’s service outlets.

Toyota Kirloskar Motor, was the first in the industry to introduce Eco Car Wash in the year 2014, have always been the forerunners of eco awareness and sustainable solutions towards conservation of natural resources. Toyota has been striving relentlessly to conserve the scarce water resource by introducing the eco car wash across its dealership over the years.

Till date, 100 plus dealerships have adopted this eco concept of car wash to offer best-in-town vehicle servicing experience to its customers in the region. Toyota has developed video manuals and standard operating procedures to train the technicians on this unique car wash technique, offering quality service while achieving 100% customer satisfaction.

Globally, Toyota takes inspiration from the ‘Toyota Earth Charter’, and has formulated environment friendly policies for its business operations, which have been followed since 1992. The company remains committed on the vision of greener tomorrow and have announced long term eco-initiatives towards the society and environment through their Global Environment Challenge 2050 which is in alignment with the UN Sustainable Development Goals (SDGs).

Out of the total 17 challenges, 12 are directly linked to the six environmental challenges declared by Toyota. Toyota India is declared as the ‘Model Plant’ leading two of Toyota’s Environmental Challenges 2050, in the Asia Pacific region [out of 6 global environmental challenges], representing Zero CO2 emission plant and minimum water consumption.

Under the collaborative approach, TKM has also designed unique initiatives to raise awareness among its stakeholders and inspires them to be future change agents. With this waterless car wash at dealerships,Toyota contributes to around 253 million litres of water savings annually, while ensuring 100% cleanliness of the cars. ECO wash is a unique concept which gives a fine finish with zero water usage, by cleaning the vehicle with eco-friendly products without affecting the environment and preserving the most valuable natural resource - Water.

The ECO wash products used at Toyota dealerships are ready to use water-based formulation designed to effectively clean dirt & grime from vehicle painted surface without damaging the surface. Easy to use, dry wash is a water-based product. This new eco product delivers to the customers the perfectly cleaned cars at no extra cost and no extra time over the traditional water wash.

Commenting on the eco-concept service at dealerships, N Raja, Deputy Managing Director, Toyota Kirloskar Motor, said,” At TKM, eco initiatives have always been the top priority. In progression with India’s ‘National Water Mission’, we have been steadily implementing desirable measures towards conservation of water, taking the local operational needs into account. We, at Toyota, have adopted varied methodologies to effectively minimize the water consumption and usage of recycled water in our manufacturing operations, while ensuring lower impact on ground water levels.

In addition to reduction in water consumption, this eco method of car washing at our service outlets helps to avoid possible contamination of soil channels that occurs with the use of alkaline solutions in shampoos under conventional car wash.

The ECO wash method of cleaning cars consumes just about 5% of the water as compared to traditional car wash. An accumulative benefit that we see from this key change will, we hope, make a huge impact on the water conservation endeavors in the region we operate in. Moreover, through this eco initiative, we widely promote and develop eco conscious minds amongst our customers,who nowopt for such eco car wash over the traditional washing of vehicles while enjoying our quality service with 100% cleanliness.”

Going forward, TKM plans to expand the eco car wash toits other service dealerships, as a part of their green initiative with a view to outreach larger number of customers availing this eco service and contribute to enhanced water savings. On the other side, customers are also excited to be a part of this new initiative, and have been appreciative of this excellent eco based car service offerings of Toyota with even better cleanliness of their cars.

Toyota Kirloskar Motor has undertaken several unique environment friendly initiatives to preserve the Mother Nature. Many eco-initiatives are being implemented in the manufacturing operations to reduce water consumption to almost ZERO by adopting sustainable methodologies. On fresh water consumption, 92.8% of TKM’s water demand for manufacturing is met by rainwater harvesting and recycled water. The purchased fresh water consumption in overall manufacturing is only @ 7.6%.

By 2025, TKM aims to be SURPLUS on water with ZERO fresh water consumption at plant, while also focusing to cater to the local community water requirements with such surplus water generation through rain water harvesting & other water conservation methodology adopted at our manufacturing facility.

Apart from the above plant initiative, TKM has also undertaken community based eco initiative through rejuvenation of the Lingegowdanakere Lake spread across 3.5 acres [Ramnagara District, Karnataka] to enhance ground water levels, catering to water requirements of the local community in Bidadi region during water scarcity period owing to low rains, sustain the rare bird species from extinction in the region & contribute to increase the agricultural produce of the region.

 

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